![]() ![]() We take our UI and our data model, we pop it on top of CRM Dynamics and we connect it to our objects. Once it's sitting in Azure you connect the objects. #Salesforce aptus softwareYou take the data model footprint - all the objects you're using, custom or original - and you can take a software print of that and you can go over to services available on Azure and put that in Azure. Krappe gave a quick overview of what was involved in recreating its applications on the Microsoft platform. Its user interface is created in AngularJS, which is supported by both Salesforce and Azure. On the Salesforce platform, Apttus is built using a mix of 's standard software objects along with its own customized objects that also run on the platform. Subsequently we've ported over our CPQ, CLM and e-commerce apps, they run fully native on Azure. #Salesforce aptus fullWe're not using Salesforce analytics because the level of sophistication we need is not afforded on that platform.Īpttus then took the decision to port its full application suite to Azure. The new 'Intelligent Cloud' functionality introduced today is powered by Azure Machine Learning in both the Salesforce and Microsoft platform versions, he added. acquired heroku, which is the beginning of having different types of apps. ![]() The Salesforce platform - which is spectacular for traditional enterprise apps - when it comes to things like computation or algorithm-driven, it hasn't been designed to do that historically. Krappe explained that Apttus initially started working with Microsoft because it wanted to tap Azure's machine learning capabilities to power new intelligent functionality introduced in today's release of its application. It's very easy to abstract the functionality and the data model and build it on another platform.Īlthough other Salesforce-native ISVs have built extensions to their products on non-Salesforce platforms, Apttus is the first to have ported its core product to run natively on a competing public cloud platform. Krappe told me that Apttus has spent the past 18 months carefully rebuilding its application to run on Azure, using elements of Dynamics functionality - Microsoft's business product that directly competes with the Salesforce Sales Cloud - as well as components from Azure.Īlthough it's been a significant project, it has been much less work than it was to build the application the first time round, says Krappe: The Microsoft launch means Apttus now operates two functionally identical versions of its application suite, one running on the Salesforce platform, the other on Azure. No one's being critical of it, but it comes up. ![]() We're gettig ready to IPO and the question always comes up. We are now at a scale where we need a multiplatform strategy.īeing tied to the Salesforce platform is also an issue that investors have been asking about as the company prepares for a public listing, he added. ![]() He said that having grown past $100 million in annual revenue, it no longer made sense for the company to be limited to a single cloud platform. It's a marketplace that's sitting there that's unaddressed. There are many customers, especially in Europe, that have no Salesforce presence and that really need quote-to-cash. Multiplatform strategyĪpttus will continue to partner closely with Salesforce, its CEO Kirk Krappe told me in a phone briefing on Friday, at the same time as now pursuing a new Microsoft customer base that Salesforce cannot reach: Salesforce is also an investor in Apttus and has itself been building a close partnership with Microsoft, whose CEO Satya Nadella delivered a keynote session at last year's Dreamforce conference. The move is a unique exercise in co-opetition - the technology industry's term for when vendors both compete and co-operate - since Apttus remains a leading light in the Salesforce ecosystem, sharing north of 500 enterprise customers with the cloud CRM giant, and has just renewed its Salesforce OEM agreement through 2023. Apttus becomes the first major Salesforce-native ISV to port its apps to the Microsoft cloud. As a cloud application development platform, it appeals largely to developers who already use Microsoft's. Microsoft Azure has previously competed largely in the infrastructure-as-a-service (IaaS) market against Amazon Web Services (AWS) and Google Cloud Platform. Showcased today in the opening keynote of Envision, Microsoft's premier event for its business application customers, the announcement is a big coup for Microsoft, marking its first serious challenge on Salesforce's home turf as a cloud application platform. Opening a new front in the cloud platform wars, cash-to-quote automation vendor Apttus, which has built its suite of enterprise software as native Salesforce applications, today launches a new version of its applications which it has also ported to Microsoft's Azure cloud platform. ![]()
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